Today’s volatile markets are providing excellent opportunities for shrewd investors, so if you are looking to invest in the stock market for the longer term, this course will help develop your understanding of equity markets and longer-term equity investing.

We will introduce various techniques for valuing stocks, examine how to profit from volatile equity markets and identify numerous factors driving the price of a share. We will identify companies offering attractive investment opportunities in today's uncertain environment. We will scrutinise the methodology employed by professional investors in order to incorporate it into your own stock selection process. Whether you’re looking for investment opportunities, methods to improve your stock-picking or acquiring a better understanding of the broader markets, London Academy of Trading will aim to improve your equity investing approach.

Our tutors have years of experience and can give you advice to make more informed investment decisions when deciding when and where to invest.


Appreciate the objectives and benefits of longer-term investing
Understand different methods for valuing companies
Assess how macroeconomics can inform stock selection
Examine the investment process employed by professional fund managers
Review the concepts behind factor investing
Analyse accounting frauds and ways to avoid them
Study behavioural biases that investors exhibit
Learn investment lessons from previous market crises
Appraise sell-side analysts’ views on stocks
Research numerous individual share opportunities

Valuing a Company

  • P/E ratio and Earnings per Share
  • Enterprise value
  • EBITDA
  • Price to Book value
  • Return on Equity
  • Return on Capital Employed
  • Dividend Yield
  • Discounted cash flow models

Macroeconomics

  • Macro forecasts
  • Drivers of growth
  • Market cycles, fiscal and monetary policy
  • Impact on equity valuations
  • Long-term themes

Professional Fund Managers

  • Attributes of fund managers
  • Investment methodology
  • Best/worst trades
  • Portfolio themes
  • Trade ideas
  • Manager selection

Share Attributes

  • Factors driving share price movements
  • Sector Analysis
  • Style
  • Dividends
  • Regulation

Fraud

  • Accounting scandals
  • Red Flags
  • Balance sheet and P&L manipulation

Behavioural Biases

  • Uncertainty
  • Investment biases
  • Behavioural biases
  • Investing for the long-term
  • Attitude to risk and capacity for loss

Market Crises

  • Covid-19 market and sector reaction
  • Winners and Losers
  • Previous crises
  • Fund manager positioning
  • Lessons learnt

Individual Shares

  • AIM stocks
  • Sell-side analyst insights
  • Share price movements
  • Case studies
Or contact a programme advisor by calling
+44 (0)20 3435 4629

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